Game golf shot tracker professional#

The big point of all of this is building technology on the back-end that can actually present the data in a useful way. The service will track something around 700,000 rounds of golf this year, McGuire said. Users can vote on features they want to see added to GAME. Those athletes can share their data with their fans, who can then use that data to improve their own games - or just view it for fun.

Game golf shot tracker professional#

There’s also an opportunity for fan engagement, McGuire said, which is why the company works with professional athletes to apply its technology. We’re trying to do that in sport using data.” “If somebody can cut through and say, if you do that, you’re gonna get good results, that’s where the value is. “Where Fitbit is in the fitness tracking-space, sport is probably a couple years behind, so there’s a real opportunity to grab market in this whole sports data space,” McGuire said. The technology the company has built for golf can also be re-applied to other sports, McGuire said, where the team can use NFC to identify the kind of equipment is in use - like a snowboard or surfboard in other outdoor active sports categories. Part of the reason behind McGuire’s focus on golf is that it is an international sport that has wide appeal, he said. There are specific devices that correspond to each club, so there’s granular data for players all the way to the point of determining whether they are using the right club or not. The whole product consists of a wearable, which serves as an intermediary between small devices that screw into golf clubs and a person’s smartphone, which gathers all the data. “The bottom line was, if you can collect data and make it easy to get the data, and then visualize the data, in an engaging way, you can create stories from the data,” McGuire said. GAME has a database of golf courses that help show the exact metrics for a golfer for on-course play. The company also has sought out partnerships with professional golf players and organizations to boost its presence in the overall industry. The first version of the product allowed users to review their shots after the fact, but the new version is focused on viewing performance live through an app. It tracks shots and feeds that data back to an application that shows a player’s performance, giving them feedback that helps them improve their gameplay. The goal behind all of this, however, is to make sure the data is presented in such a way that it is actually useful to players without just being a big data set that’s hard to parse. Now Active Mind Technology is coming out today with an updated live-tracking golf shot device that attaches to golf clubs and sits on a player’s belt called GAME Golf. And it was that combination that eventually drove him to start Active Mind Technology, a sports technology company that first launched with a golf shot-tracking product. John McGuire had never golfed before, but he had a background in sports psychology and big data.